After watching the video which contains the introductions of many new products that introduced by David Kelley on Human centered design, I was totally impressed by several designs. David Kelley encourages the concept of designing the products that is human centered, which is a design philosophy and a process in which the needs, wants, and limitations of end human of a product are given extensive attention at each stage of the design process. The chief difference from other product design philosophies is that user-centered design tries to optimize the product around how users can, want, or need to use the product, rather than forcing the users to change their behavior to accommodate the product.
Firstly, I was pretty impressed by the design products and technologies that revealed in the retail shop of PRADA. The designer’s idea is to store cultural role as well as a retail one. To be more specific, the design concept of changing room is my favourite. It says liquid-crystal glass becomes opaque at touch of a switch, switching to transparent allows for the outside to review. It is such a convenient design that allows consumers to change the clothes in the room and save the strength and time for consumers to open the doors and go into the doors. Also, it is also convenient for people who are outside of the changing room and waiting for people to change the clothes because the attractive new design may let them forget the boring time they spend on waiting. Once the new technology is introduced in the famous clothing retail store, it must bring a lot of people to come to visit which benefit the profits of the retail store and also to the company of course.
Secondly, another invention called ‘magic mirror’ makes me a lot of thinking. Consumers especially for most of women care about all the directions to see themselves whether she could like better or any special by wearing any clothes. The memory on the mirror could make consumers to see how is he or she looks like when he or she turn around, which means they are able to see themselves in this mirror from all directions. Isn’t that make the consumers act like a movie star?
Last but not least, the product called Spyfish impresses me as well. The idea of this product is try to make it not only look like a fish but have the functions that a fish could have or more than a fish could have. From the screen, the designer tries to bring the experience of being on a boat going under the water. Two cameras are installed on both sides of the ‘fish’. The designer gives the idea of both interface and product itself.
From my point of view, the designers try to get the products the emotion to show how to use which is human centered. Making the products to communicate with the users with themselves is another point. With the technology improves, we are looking forward to seeing more design stuff that are human centered to benefit not only consumers, but also the whole world.
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